InterNatural Marketing was formed in 1989 by Chris Bell and has witnessed the evolution of the organic industry. In the early days, no buyers in the U.S. really understood what organic meant. Originally from England, Chris started InterNatural in Florida selling organic produce internationally. In 1992, he was forced to rethink his business model after new EU laws went into effect in Europe, changing laws effecting imports from all but a few long-established certifications, grandfathered into the regulations. With his experience as a partner in a successful health food store in West Palm Beach Florida, and using his connections he persuaded his first major U.S. customer, Publix Supermarkets, to start carrying organics.
Twenty-Eight years later, InterNatural Marketing represents an array of organic growers in the U.S. and around the world. With the intent of creating greater opportunities for organics within the mainstream marketplace, InterNatural Marketing helps farmers (from farmers with as little as 30 acres to farmers who have hundreds of acres) get their organic products to market. The company acts as a one-stop source and consultancy solution for farmers.
Chris’s team includes his wife Dina, Dee Dee Digby, formerly of Destiny Organics, Rudy Monica, formally of Valley Center Packers, and Jeff Taylor formally of Tuscarora Organic Growers Cooperative. Dina joined in 2002 specializing in urban farming and their buy local initiative. Dee Dee joined in 2012 and has been a real asset with her background as a distributor and her previous commitment to developing organic farms and the Farm to School Program. Rudy joined us in 2014 bringing us a greater depth in citrus and export and import markets. Our recent addition Jeff, began in 2016 bringing strong farm relationship and project development skills.
As we look towards the future, we hope to stay ahead of the organic wave by sticking to our main goal: focus on the farmers’ needs and ways to help them get their product to the market. Another objective is to continue shortening the distance between the organic farmer and the end user. We work on logistics to get produce to the consumer quickly. We want to keep product as close to home and as fresh as possible.